Admiral has launched a new co-branded vehicle repair centre in Manchester in partnership with The Vella Group. This initiative is the first in a planned UK-wide rollout and will exclusively serve Admiral customers. The facility is also being used to trial new technologies, including those for electric vehicle (EV) repairs, and to test processes that could be implemented across Admiral’s wider repair network.
This development prompts discussion about the relationship between insurers and the repair industry. As insurers like Admiral invest directly in repair capabilities, what does this mean for the future of independent bodyshops and existing repair networks?
Scott McCammon, Admiral’s Head of Motor Repair, stated: “We’re excited to announce the launch of a new co-branded repair centre… This partnership gives us an opportunity to explore and test innovative ideas and new processes, with a strong emphasis on sustainability and customer care.”
The partnership aims to enhance the customer experience, streamline the claims process, and improve repair quality. However, it also highlights a growing trend of insurers moving into areas traditionally dominated by independent businesses. While Admiral insists the new centre will “reinforce its position as a leading EV insurer,” the move also raises questions about competition and market dynamics.
Marc Holding, Managing Director at The Vella Group, added: “Launching this co-branded repair centre with Admiral is a major step forward in our shared mission to provide the best possible experience for our customers.”
Source: Business Live
