GS Yuasa has launched a new pan-European website, integrating content for the GS Yuasa, Yuasa, and GS brands into a single platform. The site is designed for automotive distributors, workshop technicians, and engineers.
The platform features an upgraded battery lookup system providing application data, fitting times, and installation instructions. An integrated trade portal provides users with personalised tools and information.
Key resources available on the site include:
- An information hub containing fitting guides, safety data sheets, and technical bulletins.
- Updated distributor and product locator tools.
- The ISY battery calculator for multi-application recommendations.
- Direct access to the GS Yuasa Academy online training platform.
The development follows customer feedback regarding the requirement for connected online support. The launch is supported by a campaign featuring technical explainers and social media content to assist users with the new lookup system.
James Douglas, European Group Marketing Manager at GS Yuasa Battery Europe Ltd, commented:
“This is a milestone moment for GS Yuasa and for the battery industry. Our new website gives customers everything they need to work efficiently, confidently and profitably all in one place. We have always led the way in digital support, and this relaunch takes us to a whole new level.”
The platform is intended to assist professionals in identifying batteries and reducing installation errors.
