MANN-FILTER has secured the German Design Award 2027 in the “Excellent Communications Design – Integrated Campaigns and Advertising” category for its “Better cabin air filters. Made easy.” campaign.
The campaign highlights FreciousPlus cabin air filters, which incorporate recycled coconut-based activated carbon derived from internal manufacturing residues. This material replaces a proportion of traditional virgin activated carbon while maintaining standard filtration performance and product lifespan. Workshop logistics and part numbers remain unaffected.
Featuring brand ambassador Sammy the Squirrel, the campaign was produced in collaboration with creative agency FACT from Kirchheim/Teck.
Mario Milinovic, MANN-FILTER Brand Manager, said: “We are very pleased to receive this award once again.”
He added: “It shows that technical innovation and responsible use of materials can be communicated clearly and attentively. Our campaign brings the product idea to a simple point while remaining unmistakably MANN-FILTER. With our creative agency FACT from Kirchheim/Teck, we have a partner at our side who understands our brand and effectively presents ideas. We would like to thank the entire team for this.”
Commenting on the communication strategy, Milinovic stated: “Good communication makes complex topics easy to understand.”
He concluded: “Sammy gives the campaign a strong visual anchor. In this way, we are drawing attention to a product innovation that works seamlessly in everyday life.”