Europe: Point S International Targets Growth Across Latin America

Europe: Point S International Targets Growth Across Latin America

Point S International has announced plans to accelerate its expansion across Latin America following the World Endurance Championship round in São Paulo.

The network currently operates across 54 countries with more than 3,150 members and 7,000 points of sale. Having initially entered Brazil in 2022 with sites in São Paulo, Recife, and Vitória, Point S is now targeting broader regional growth across LATAM’s car parc of over 100 million vehicles.

Point S International CEO, Fabien Bouquet, said:

“When we look at the positive future trajectory of our network, the LATAM region represents an exceptionally strong strategic opportunity.”

“Brazil in particular is one of the world’s largest automotive markets, and we recognise both the opportunity and the importance of working alongside experienced local partners to establish a network that supports independent tyre dealers, garages, and motorists for years to come.”

He added:

“The LATAM market offers enormous, untapped potential for the independent sector. With a car parc of well over 100 million vehicles across the region and a growing appetite among motorists for professional, multi-brand service, the conditions are right for a network like ours to make a real difference. Our success across Europe, North America, and Asia has shown what independent businesses can achieve when they combine local expertise with global scale, and we see no reason why that story cannot be repeated across Latin America.”

The expansion strategy relies on partnering with local operators, who retain commercial independence while gaining access to global supplier agreements, private label products, and training.

Further details on the network are available via www.point-s-group.com.

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