febi has launched a long-term commercial initiative titled ‘All Around the Wheel’ to consolidate its wheel and axle component ranges into a unified system for parts wholesalers and independent workshops.
Sourcing related wheel and axle components from separate product lines or different manufacturers often increases administrative and inventory complexity. The new initiative structures these interrelated components into a single product category. The portfolio comprises five core areas: Steering & Suspension, Braking, Drivetrain, Rubber-Metal Parts (NVH), and Wheel Fastening. This consolidated selection includes more than 28,000 distinct references manufactured to original equipment matching quality standards, covering passenger cars, light commercial vehicles, and heavy trucks.
Philipp Hess, Global Sales Director, Group Sales Automotive, said: “With ‘All Around the Wheel’, we’re making our ambition visible: to be the most complete and indispensable partner in the Independent Aftermarket for wheel and axle components forming a connected system. Workshops want fewer partners, not more, higher efficiency, and complete solutions they can trust – every time. That’s exactly what All Around the Wheel gives them.”
The rollout has commenced with a range of online and offline support tools designed for distribution partners and technicians, with further multi-channel marketing phases scheduled later in the year.
The company utilizes internal quality testing protocols alongside its own domestic production facilities to manufacture parts matching or exceeding original specifications. Overall, febi maintains a catalogue of more than 37,000 repair articles supporting standard European and Asian vehicle applications.
For more information and to explore the new campaign portal, visit https://www.febi.com/aatw. For broader corporate details regarding the parent organization, visit www.bilsteingroup.com