OSRAM and Ring have reported positive visitor engagement at the Auto Trade Expo in Dublin, Ireland, following the two-day event held on 10 and 11 October.
Exhibiting on a joint stand (J-09), the two businesses displayed their combined product lines to attendees. OSRAM presented its bulb ranges, inspection lamps, and professional dash cameras, while Ring featured its workshop battery care equipment alongside its Core Consumables portfolio.
The event provided an opportunity for visitors to inspect products and receive technical guidance and product demonstrations from company representatives. High interest was directed towards OSRAM’s inspection light range and Ring’s battery care offerings.
The exhibition also served to inform the Irish market of brand portfolio adjustments made since the previous 2024 event, with inspection lamps and dash cameras transitioning from Ring branding to the OSRAM portfolio.
Henry Bisson, Marketing Director for Ring, said: “Auto Trade Expo was yet again a fantastic show for us. The Irish market is really important market for both our brands, and therefore this show supports connections with customers and consumers. The numbers are always high and its tremendous for us to be part of it.
“It was brilliant to see the end users who have our products, discuss with them the latest products and even introduce them to ranges they were unaware we held. Since the last Auto Trade Expo in 2024 a lot has changed at Ring and OSRAM, for instance, the inspection lamps and dash cameras have moved from Ring branding to OSRAM, so this was the perfect opportunity to introduce the strategic shift to the Irish market, which was well received.”