Automotive lighting specialist Ring is replacing its retail plastic blister packaging with paper-based hanging cartons across its bulb range.
The transition applies to over 60 part numbers, representing 95% coverage of the retail blister bulb offering, and will be introduced as a running change aligned with stock availability. The updated cartons feature printed product imagery on the exterior and maintain the structural durability of the previous plastic designs.
Henry Bisson, Marketing Director at Ring, commented:
“We all know how important our carbon footprint is and throughout our company, we are trying to be more environmentally conscious, and our new packaging is just one part of this.
“This sustainable paper based packaging can be seen in our other product ranges, such as battery and tyre care, and our retail bulb packs will now join this new packaging style, creating a more environmentally friendly and cohesive range.
“As well as reducing our environmental impact, the new packaging gives a greater brand stand out appeal, when merchandised in store.
“While this will not be an immediate change, as old stock filters out and is replaced with new stock, we expect our sustainable packaging will be filling shelves by next year and our old packaging will cease to exist.”